Yaki Onigiri (meaning baked rice cake) is a popular snack item in Japan. It is formed with cooked rice and then baked with soy sauce or miso flavor. Short grain rice is used because it is stickier than other varieties, thus making the cakes easier to form. About 1/3 of retail frozen processed rice in Japan is made this way. Yaki Onigiri is most frequently eaten as a light snack between meals or at night. Japanese like eating it soon after it is baked for the rich aroma of baked soy sauce, best flavor and freshness. Their image of Onigiri is as a “hot” item. It is also popular for breakfast because it is convenient and quick serving. They are often found as a menu item in bars and pubs. Although many Foodservice restaurants cook and form these rice cakes by themselves, they are also widely sold in frozen retail for facilities that have only microwaves for cooking and for home purchase.

One reason Yaki Onigiri is so popular in Japan is that the product has a soft texture inside and smooth on the outside, making it an easy handheld item for eating on the go. Another appealing feature is its flexibility for many occasions. One piece contains 50 grams making it palatable for a small appetite or snack or 2-3 can be eaten for bigger appetites or a meal. Restaurants serve them by themselves, with pickles or as a side item. They are sometimes grilled and served with barbeque.

Rice quality and safety are another factor in determining the popularity of this product. Rice grown in Hokkaido in the northern region of Japan produces grade A variety known as “Kirara”. It is purchased directly from the grower's association to keep procurement stable and high quality.

Yaki Onigiri would make a unique  substitute for bulk rice or noodles for the American menu as well as a healthy appetizer or snack. As sushi, sashimi, Yakisoba, Udon, Ramen and yakitori has embedded the American diets, Yaki-Onigiri has the potential to reach this same level of acceptance and popularity.